Persuading the Middle Print E-mail
Written by Kelly Guncheon   


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Monday, March 20

6 p.m. - Doors Open            6:15 p.m. - Dinner                6:45 to 8 p.m. - Program          

Church of the Epiphany, 4900 Nathan Lane N, Plymouth

(1 block west of Highway 169 on the South Side of Schmidt Lake Road)



Persuading the Middle


With Akshay Rao - General Mills Chair in Marketing

University of Minnesota Carlson School of Management


akshay raoMost elections are determined in the middle, and by small percentages. But what constitutes the “middle,” and how are they influenced?  The Monday, March 20, Westside Progressives meeting will feature Professor Akshay Rao.  (Please note: The meeting is on a Monday night to accommodate the Professor’s teaching schedule.)

Drawing upon extensive academic research on political persuasion and choice, Professor Rao will describe how the middle (often termed 'independents') are composed of three sub-segments: the uninformed, the uninvolved, and the undecided. At least two of these segments might be persuaded through traditional 'marketing' strategies that rely on principles of behavioral science. And, these strategies are relevant to not just attitude change but behavior (i.e., voting) change as well.

Westside Progressives, a non-partisan educational forum that encourages civil and thoughtful discussion about progressive issues, usually meets on the third Tuesday of each month at the Church of the Epiphany, located at Schmidt Lake Road and Nathan Lane in Plymouth.  $10 for lasagna/salad dinner. If you don't want to have the dinner, please let Kelly Guncheon know when you RSVP.

Please RSVP to Kelly Guncheon, This e-mail address is being protected from spambots. You need JavaScript enabled to view it by Saturday, March 18.







MN's Leading Election System

With Secretary of State Steve Simon


steve simon


Listen to Secretary of State Steve Simon's excellent presentation on MN's outstanding election system emulated by many other states at the Think Again Brooklyns forum January 19, 2016.  Secretary Simon includes ways in which it can be improved, and he explains why it is important to vote.  He concludes with a quote from a tee shirt:  "Failure to vote is not an act of rebellion.  It is an act of surrender."

Get details on how to vote at

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How Oregon Became the Easiest Place to Vote in the US

By Lornet Turnbull
YES! Magazine
October 8, 2016


In January, Oregon became the first state in the country to begin automatically registering eligible citizens to vote when they obtain or renew their driver's licenses or state IDs, completely shifting the burden of voter registration from the individual to the government. 

Read the Article

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